Summary

●  Expertise in concepting, strategizing, and launching & sustaining organic marketing campaigns on social

●  Executes extensions and produces promotional materials (from short-form to long-form content)

●  Mastery of respective social networks; creates platform-intentional content best suited to meet audiences where they are

●  Cooperative team member, thoughtful manager, and a fast-learner with creative ideation and strong copywriting

Professional Experience

PARAMOUNT GLOBAL, 2016 - 2023

Social/Digital Marketing Manager, PARAMOUNT GLOBAL, 2019-2023


● Oversaw the development and execution of marketing strategy for organic social campaigns for Paramount+, CBS, MTV, and VH1
● Owned and operated channels with more than 25MM cross-platform followers, 1B Views and 5B minutes watched, YTD
● Conceptualized and managed companion projects with outside vendors to create unique digital experiences from Fantasy Competition microsites to minigames

● Worked with our Integrated and Consumer Marketing teams to develop, pitch, and roll out creative strategy and marketing partnerships with other brands
● 2023 Wins:

  • Delivered most-social premiere of any The Challenge iteration since 2021.

  • Delivered significant SoS growth (+315% and 415% in views and engagements) for new Catfish season.2021/22 Win: Ridiculousness TikTok eclipsed 2MM + 3MM followers, respectively

● 2021-2022 Wins:

  • Ridiculousness TikTok eclipsed 2MM + 3MM followers, respectively

● 2021 Win: Produced and showran a talent-inclusive reality after-show for Paramount+’s The Challenge: All Stars, included in the streaming service
● 2020 Win: Conceived and created the MTV #AloneTogether Coloring Book

● 2020 Wins:

  • Delivered strongest months for Catfish and Challenge YouTube channels with more than 70MM and 50MM minutes watched and 21MM and 23MM views, respectively.

  • Ridiculousness YT channel eclipsed 1MM subscribers

Social & Digital Strategy Team, MTV, 2016 - 2019

Marketing Manager June 2019 - Dec. 2019

● Developed creative for and oversaw production of high-budget content shoots to capture ancillary, long-form original content and promotional materials

● Oversaw and managed four (4) coordinators and editors
● Launched show-specific YouTube channels for several key MTV series (includes Ridiculousness, Catfish, and The Challenge), taking cornerstone franchises from essentially no YouTube presence to nearly 1B lifetime views
● Developed strategy, rollout, and then programmed channels with content. Channels had 546MM+, 265MM+ and 100MM+ lifetime views, respectively

New York, NY 2016 - 2023 Dec. 2019 - 2023

Marketing Sr. Coordinator June 2018 - June 2019

● Built entire editorial calendar — included conception and development of robust, diversified, always-on approach up through execution of content rollout

● Executed weekly department-wide newsletter, “Stream This, Not That,” reporting on competitors’ newsmaking marketing campaigns and executions

Marketing Coordinator May 2016 - June 2018

● Handled internal content production and programmed owned social channels ● Wrote all copy for owned social channels
● Community managed via fan engagement and social channel moderation

VERIZON MEDIA

Brand Ambassador / Content Fellow, AOL BUILD, 2015 - 2016

  • Wrote copy for owned social channels belonging to AOL’s BUILD Series

  • Contributing writer to Huffington Post’s Entertainment vertical, reporting on interviews happening at BUILD

  • Sold tickets to TechCrunch Disrupt and reported for the editorial team

Education

Bachelor of Arts, SUNY Geneseo, ‘15

English

High School Diploma, Fiorello H. LaGuardia, ‘11

Visual Arts