Some Highlights
-
5B Minutes Watched
In Q1 and Q2 of 2023, 5B minutes of content had been watched across all channels and platforms I oversaw and managed.
-
1B Views
Fans watched the content I programmed across all channels and platforms that I managed, 1B times in Q1 and Q2 of 2023.
-
25MM Followers
By Q2 of 2023, across all the channels and platforms I managed and oversaw, the total tally of followers reached 25MM.
-
#1 Most-Social Premiere
In 2023, ‘The Challenge’ (World Championship) had its most-social premiere in over two years - out of any iteration of the show. In April 2022, ‘The Challenge’ (All Stars 3) premiere was the most-engaged gameshow program, beating out ‘American Idol’ and ‘AGT.’
-
+315%, +415% SoS Growth
The buildup to the season premiere of ‘Catfish’ in 2023 saw Social pre-season + same-day growth increase exponentially from the season prior as measured in views (+73%) and engagements (+139%). Catfish TikTok views and engagements for the season were up SoS by +315% and +415%.
-
+3MM
Delivered consistent growth YoY. Ridiculousness TikTok first grew to 1MM followers in 2020, adding another +1MM each of the subsequent calendar years to reach +3MM followers by 2023.